Over the past ten years, my consulting work has played a small, behind the curtains role in the creation of some of the world’s most awarded creative departments; mega-promotions and salary increases; transfers to other markets to brands that were the realization of a dream;
the creation of some of the world’s most awarded creative partnerships, the tripling in billing and Agency of the Year designation of an interactive shop; the resurrection of some rapidly fading careers; the resignation from a bike courier job to begin
a career in advertising.

There are more. Like I said, it’s been 10 years. I’ve interviewed creative people just starting out. I’ve interviewed some of the world’s best. From all over the world. In world class markets, developing markets, markets with oodles of money, markets with no money. From agencies that spend $750,000 a year entering award shows to agencies that spent $2,500 last year.

What I have found is that very few creative people have someone qualified to talk to about their careers. It’s not a big part of the curriculum
at art colleges – lots about kerning type and headline construction, but very little on how to present yourself, develop your career map, create a brand for yourself, then communicate it to someone else.